The Discernible Blog

Communication Measurement and AI
Melanie Ensign Melanie Ensign

Communication Measurement and AI

There is a lot of promise for AI in making it easier and more cost-effective for organizations to adopt an outcomes-based approach to measurement instead of merely counting outputs. Imagine, for example, that we could use AI to quickly and more expansively track the impact of the specific content, language, and timing of incident response communications.

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