There is a lot of promise for AI in making it easier and more cost-effective for organizations to adopt an outcomes-based approach to measurement instead of merely counting outputs. Imagine, for example, that we could use AI to quickly and more expansively track the impact of the specific content, language, and timing of incident response communications.

Communication Research Takes on the Myths of Privacy Compliance

We can’t build trust without understanding and if people don’t understand how their data is used, the rights they have, and how to exercise them then all our efforts to build trust in our privacy programs are for naught. To do this, we need to measure the effectiveness of our communications, including the channels, language, and visuals we use – so that we can adjust as needed to ensure the people whose data we’re using never feel duped into sharing it.